MASTERMIL – “Mastering the digital transformation in the family business: Getting ready for the Millennial generation”

October 2020 – October 2023

Research team: Prof. Alfredo De Massis, Dr. Samuel Appleton, Dr. Marco Mismetti

External research members: Dr. Emanuela Rondi (Università degli Studi di Bergamo)

The MASTERMIL project aims to develop concepts and guidelines to support an efficient digital transformation in family businesses and more generally improve the management of family business.In particular, the main objectives of the project are:

• Complete review of the literature on 4.0 technologies of the industry, on the characteristics of the family business and the relationship between the two areas of research;
• Analysis of case studies of family businesses aimed at carrying out a qualitative survey.